Case Study - Fire and Fragrance Nashville

Overview

Fire & Fragrance Nashville is a growing missions movement built around training, community, and local outreach. As the organization expanded, their website needed to move from a basic information hub to a platform that could clearly communicate vision, support growth, and scale with momentum.

Martel Visuals partnered with Fire & Fragrance Nashville to redesign their website with clarity, usability, and long-term flexibility in mind.

The Challenge

Before the redesign, the Fire & Fragrance Nashville website was becoming a bottleneck rather than a support system.

The site:

• Was difficult to navigate

• Didn’t reflect the culture, tone, or personality of the movement

• Was hard to update internally

• Lacked consistency and responsiveness across breakpoints

As training schools, staff, and local events continued to grow, the existing site struggled to keep up with both content and scale.

The Approach

he goal of the redesign wasn’t simply to make the site look better—it was to create a digital experience that felt aligned with Fire & Fragrance Nashville’s identity and supported real-world growth.

We began by clarifying:

• Core messaging and tone

• Key user paths for students, staff, and visitors

• How the site needed to function day-to-day for internal updates

From there, we focused on translating the movement’s energy, values, and culture into a clear, intentional web experience—prioritizing structure, flow, and responsiveness from the start.

The Solution

The redesigned website delivers a modern, scalable platform that feels unmistakably Fire & Fragrance Nashville.

Key outcomes include:

• Simplified navigation and clearer user journeys

• A visual direction that reflects the movement’s personality and culture

• Fully responsive layouts across all screen sizes

• A flexible, easy-to-update structure that supports ongoing growth

Built with performance and longevity in mind, the site now functions as a living tool rather than a static brochure.

The Results

Since launching the redesigned website, Fire & Fragrance Nashville has experienced measurable growth across multiple areas:

• 25% increase in training school enrollment

• Significant growth in staff inquiries and onboarding

• Increased participation in local events

• A scalable platform that continues to evolve alongside the movement

The website now supports momentum instead of limiting it.

Client Review

“Our old website was hard to navigate, difficult to update, and didn’t reflect who we are. Martel Visuals translated our brand and culture into a site that actually works—clear, responsive, and easy to scale. Since launch, we’ve seen a 25% increase in training schools, significant staff growth, and stronger turnout at local events. The website now supports our growth instead of holding us back.”

Closing

For Fire & Fragrance Nashville, the website redesign wasn’t about aesthetics alone—it was about alignment. The final result is a site that clearly communicates vision, serves real users, and scales with the future of the movement.